NBC News
Communicate the power of Photoshop for iPhone in a way that feels inspiring, relatable, and accessible to a wide audience.
With the debut of Photoshop for iPhone, Swopes faced the challenge of demonstrating the app’s capabilities in a way that felt authentic, inspiring, and accessible to a broad audience — from casual creatives to seasoned professionals. Communicating the power of desktop-class tools now available in the palm of your hand was crucial.
Showcase how users can create professional-quality work anytime, anywhere using Adobe’s new mobile app.
Swopes aimed to inspire NBC News viewers by showcasing how Photoshop for iPhone transforms mobile creativity. She wanted to emphasize that creating digital vision boards — and bringing big dreams to life — is now more accessible than ever. Her goal was also to represent Adobe’s innovation while staying true to her artistic spirit.
Elise Swopes’ NBC News appearance inspired audiences by demonstrating the freedom and creativity unlocked by Photoshop on iPhone.
Elise Swopes’ feature on NBC News beautifully captured the excitement around Photoshop’s leap to iPhone. She articulated the significance of creative freedom on mobile devices, shared her artistic insights, and inspired viewers to dream bigger and create more freely in 2025. The appearance helped expand her reach as a trusted voice in the digital art and tech community.
