McDonald's x ComplexCon
In 2018, Elise Swopes collaborated with McDonald's for ComplexCon, designing a collection of custom patches inspired by her hometown of Chicago. These original designs were featured on limited-edition shirts, bags, and accessories, celebrating creativity, community, and the spirit of the city.
Capturing Chicago’s Energy in Wearable Art
Swopes was tasked with designing patches that authentically reflected the vibrant culture, history, and creativity of Chicago — all while making them adaptable to wearable merch that would stand out at a major event like ComplexCon.
Blend Art, Culture, and Brand Identity
Her goal was to create artwork that felt true to her personal style and Chicago roots while aligning with McDonald's brand presence and appealing to the diverse, trend-savvy ComplexCon crowd.
A Chicago Story Worn with Pride
Elise Swopes' patches became a hit at ComplexCon 2018, drawing crowds and generating buzz. Her designs captured the heart of Chicago while elevating McDonald's presence at the event, offering attendees a tangible, stylish connection to the city's spirit.
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