Adobe MAX London Keynote

Swopes needed to inspire an audience of professional creatives to embrace the future of Photoshop — moving beyond traditional desktop workflows and trusting the power, flexibility, and accessibility of mobile and web platforms without compromising quality.

Swopes aimed to show that Photoshop on iPhone and Photoshop on the Web aren't just lighter versions of the desktop app — they are robust, professional-grade tools that empower creators to edit, design, and collaborate anytime, anywhere.

Through live demos and storytelling, Elise Swopes successfully shifted perspectives, proving that mobile and web tools can unlock new creative freedom. Her keynote left the audience energized, excited, and ready to explore Photoshop in ways they hadn’t imagined before.